The CBCo is now operating as a part of The Faultline Collective. Whether you need an individual copywriter, a creative director, a creative team or the capabilities of an entire agency, we’ve got you covered. Feel free to check out my personal work and expertise below, then click here or contact me for more information about our full range of strategic, creative and production services.
COPYWRITING
From big brand ideas, campaign platforms, corporate videos, television, print, video, audio, digital and social - if it can be conceived and put into words, I’ve done it. For brands and budgets of all sizes. Check out some samples of my work by clicking the logos below, and if you need a seasoned copywriter to help you or your clients, contact me.
Here are some of the brands I’ve helped create, build, rebuild or – in some cases – just keep on keepin’ on:
CREATIVE DIRECTION
In a career that has spanned over 20 years, nearly a decade of that has been spent in leadership roles. From mentoring and guiding creative teams, to leading (and winning) new business pitches and managing day-to-day client needs. If you’re looking for a Creative Director who can step in and lead a pitch, wrangle a tough project or help manage a creative team, contact me.
If you’re in need of more than just a solo writer or creative director, The Faultline Collective is a collaboration between independent strategic, creative, consulting and production professionals whose full range of capabilities and services can be scaled to meet any need or budget. Contact me or visit www.faultlinecollective.com for more information.
WOODWORKING
Sometimes it's nice to look back at the end of a long day and see exactly what you've accomplished. So when I'm not helping build brands, I like to build other things.
Everything you see (and everything else you don’t) is custom, so if what’s here isn’t exactly what you’re looking for, hit me up – I’d be happy to create something unique for you, too.
WHO ARE YOU?
I’m a freelance writer, creative director and brand consultant based in Dallas, Texas. I started my career as an art director, interning at DDB Needham before switching to copywriting. Since then, I have logged over 20 years as a writer and creative director at agencies including Publicis, The Richards Group, Moroch Partners and most recently as Group Creative Director at TM Advertising before deciding to strike out on my own. With a proven track record of leading successful new business pitches in a variety of categories, my ability to align client objectives with strategic and creative solutions has helped me develop award-winning work for brands such as BMW, McDonald’s, Travel Channel, Best Friends Animal Society, Universal Orlando Resort, and many more. When I'm not building brands, I build custom wooden furniture and help my wife with her dog training business, as well as training my own German Shepherd Dog to compete in the international sport of Schutzhund (a.k.a. IPO / IGP).
WHAT DOES “CBCo” MEAN?
My name is Chris Bettin (CB). It’s my company (Co). That’s it.
WHY ARE YOU HERE?
To help purpose-driven brands win. And help brands who haven’t defined their purpose do so. So they can win, too.
HOW CAN I REACH YOU?
chris.bettin@thecbco.com | 214.529.4750
Also find me on the socials:
Thanks for stopping by.
